Is green going mainstream?

t4g_title_indexLast week, the online travel search engine Travelocity announced that a new partnership with EC3 Global has enabled them to display more green hotels in the Asia-Pacific region and beyond.

As green/eco awareness increases, so too does the need for ethical travelers to be able to find those businesses that adhere to morals and business practices that they believe in. Travelocity reported that “green hotel bookings in the first quarter [of 2010] were 65 percent higher than their non-green counterparts.

Of course, one of the problems is that “green” can be a somewhat arbitrary designation that is often self-applied, and used simply as a marketing tool. This is where EC3 Global comes in. Their ‘EarthCheck service provides a trusted validation mechanism for determining whether a business follows through on claims of sustainable business practices.

A section of Travelocity’s website is devoted entirely to green travel and promoting “voluntourism” by awarding eight $5k grants per year. Travel for Good provides a green hotel directory, as well as offering hybrid cars and carbon offsets.

Posted by | Comments (3)  | July 1, 2010
Category: Ethical Travel, Hostels/Hotels, Travel Tech

3 Responses to “Is green going mainstream?”

  1. Rebecca Says:

    Green will eventually become mainstream. Do the best you can to recycle wherever you’re at in the world. Walk, take public transportation (fun), throw your trash into trash bins, and be a responsible person. A little common sense goes a long way.

  2. Sage Says:

    I’s suspicious, wondering if for many, going green is a way to collect greenbacks…

  3. Erwin Heid Says:

    I agree with you, but???

    What real Green house culture or Green building culture is, can not be caught in words. The Indian philosopher Vivekananda, used 3 word to express this sentiment: good, nice and true.

    what is good, is also true and nice.
    what is true, is also good and nice.
    what is nice, is also good and true.

    Still, nature gives us joy and happiness, rest and peace. And this all free of charge – without expecting a consideration, except being left alone as independent.
    However, We, modern people think of ourselves as more intelligent than nature. Our products are more perfect than everything what the environment let millions of years grow from the ground.

    It is a pity over and over again, that the colour and the word “Green” as promotion for such Food and other Products as Travel offers too, is pulled up, although these do not mostly deal with the real problem – nature and environment.
    Green should deal only in connection with products of the nature, and in connection with the protection of our environment.

    But the nature of us is, the nature and their needs to ignore.
    Then the people notice that they have destroyed the environment at first, if it is too late something to “repair”.

    For Green living Tips there are a lot in the net more or less useable.
    I try with my site show the people how go green with a lot of green tips.

    Your advocate for why go green, freelance architect and building biologist, Erwin