“In the establishment of modern society, the individual act of sightseeing is probably less important than the ceremonial ratification of authentic attractions as objects of ultimate value, a ratification at once caused by and resulting in a gathering of tourists around an attraction and measurable to a certain degree by the time and distance the tourists travel to reach it. The actual act of communion between the tourist and attraction is less important than the image or the idea of society that that the collective act generates. The image of the Statue of Liberty or the Liberty Bell that is the product of visits to them is more enduring than any specific visit, although, of course, the visit is indispensable to the image. A specific act of sightseeing is, in itself, weightless and, at the same time, the ultimate reason for the orderly representation of the social structure of modern society in the system of attractions.”
–Dean MacCannell, The Tourist (1976)
March 1st, 2003 at 11:06 am
” ……. ceremonial ratification of authentic attractions ….” call me a dumb bunny, but what was that all about??????
March 2nd, 2003 at 10:44 pm
Ah yes, academic-speak. Pretty dense stuff. MacCannell’s book is fascinating, but you have to wade through a lot of jargony sentences to get many of the points. “Ceremonial ratification” in this case is a technical way of describing why people visit certain attractions again and again. Just as holidays are ceremonial ratifications of religious or cultural ideals, visits to tourist attractions are ceremonial ratifications of the collective travel desire.
But then, I’m no academic; that’s just my take on it. Anyone else have thoughts on putting this into “plain English”?
January 9th, 2004 at 9:42 pm
I think by “ceremonial ratification of authentic attractions as objects of ultimate value” MacCannell means to say certain places will only have true value to us if we consider them “authentic” in one way or another. We have a collective desire to travel because we desire as a “modern” society to find a level of authenticity that we consider absent in the society we are embedded within.
That’s my take on MacCannell so far, anyway. What do you think?
September 24th, 2007 at 7:32 pm
People go and see things that are real and valuable. At the same time, they
are real and valuable because people go and see them. The system of going to see certain sights educates and perpetuates a social system.
MacCannell employs Durkheim’s “Elementary Forms of the Religious Life” to argue that tourism is a religion that helps us to understand and reinforce
social values.
Durkheim showed how ritual in “primitive” religion served to reinforce the
values held important by that society, and act as a model for behaviours. I
think that this function of religion is alive and well in more modern religions. In Christianity for instance, believers are encourage to imitate
Christ.
MaCannel also uses Barthes’ ‘Mythologies’ for a theory of the Tourist sign. I am not sure if it works but it is a clever idea.
He also uses Marx’s “alienation,” the process by which workers (or everyone) have become smaller and smaller cogs in economic system that seperates us from utility. He uses the example of the switchboard operator, as someone who is alienated from their work.
Basically then the person that is a mere cog in modern society, takes part
in tourism as a ritual act to get a glimpse of the authenticity, the values
that underpin society as a whole. Maybe the switchboard operator may go and gaze at the liberty bell or the Statue of Liberty and realise that her work helps to support a marvelous liberal society and that she herself is at
liberty to go and choose another profession.
Or something like that?
It is a nice idea…but…As others have argued, and MacCannel mentions himself, and as Urry explores his section on “post tourists”, tourists go in for a lot that is rampantly in-authentic, kitsch, pseudo-attractions such
as giant ice cream cone statues in the desert, and theme parks that bear no
relation to anything in the real world.
What totalising glimpse of authenticity do tourist gain at such sites?
A lot of the examples that MacCannell uses are to domestic US tourism, or to
US tourists visiting Europe. These examples are appropriate to the theorey
of tourism as social lesson-ritual. But, what of tourism in more diverse
settings? What does for instance the American tourist learn when she sees
the relics of headhunters in Bali, the Itsukushima Shrine near Hiroshima, or
mausoleum of chairman Mao? What is cultural value (to the viewer, the US
tourist) is ratified by this sight?
MacCannell suggests (e.g in case of the US tourists going to visit red square) that “the other” may be visited to reinforce its otherness. But so much of tourism seems to concetrate on viewing otherness, the weird. Perhaps this is lesson enough in itself?
And if the tourist does not *get it*, does that matter? Will the tourist go away unsatisfied?
What if the tourist gets the wrong message? Or if the tourist gets a message
appropriate to another culture? MacCannell seems to be suggesting that
Modernity is a global culture, so modern tourists may all be being taught
the same Modern (capitalist) message.
“Tourism as lesson about, and ritual which perpetuates modern global
society” does not quite do it for me. It seems a lot of the time tourists
are quite happy to be gobsmacked. It seems that there is too much of tourism that is traditional. I really like MacCannel’s book but I don’t think that it goes quite far enough. There is something more universal, dare I say spiritual about tourism that goes beyond lessons about/perpetuating
modernity. MacCannell touches on this proposition when he notes that people
have since antiquity attempted to find themselves in the absolutely other.
He notes this fact, but he does not seem to attempt to explain it.
Finally I think that it seems to have been written by someone who does not
believe in “primitive” religion, or tourism. My guess is that Professor
MacCannell does not believe that he needs take part in tourism, that he will
learn from the ratifications that go on as people gaze at the liberty bell. I am not sure though. Does Professor MacCannell consider himself a tourist?
All the same, “The Tourist” is my favourite book on tourism. Urry came close
with “The Tourist Gaze”, but I think that MacCannell’s book has yet to be surpassed.
– Tim, a tourist