We all know that most cities are desperate for tourism money in this lousy economy. Some are going to great lengths to generate interest. Now a PR man (or woman) has looked at a map and cooked up the tourism industry’s latest publicity stunt: Two towns, separated by an ocean and thousands of miles, plan to launch a joint promotional effort to entice tourists with a day of celebration that boldly promises to be a total snooze.
It all began when a UK traveler, passing through the west coast of America on vacation, happened upon a community with a name similar to his own hamlet back in Scotland. Before long, the Oregon town of Boring had itself a “sister city” called Dull, a tiny Scottish village.
Now an article in the UK paper Telegraph describes Boring and Dull’s plan to make August 9th— the anniversary of their union , or whatever—a mutual, transatlantic day of celebration of all things uninteresting. The intention is to draw free publicity to their respective communities’ charms. With a low population, rainy climate, and eight hours’ time difference, it is still unclear whether Boring and Dull’s event will be, well, eventful.