The “travel industry” tends to offer generic experiences

“There is nothing exclusive about tourism. Quite the contrary: it is primarily inclusive. It is an industry determined to embrace you. It wants you to check in to the right hotels; it wants you to spend as much as you can on fatuous souvenirs; it wants you to do Machu Picchu or the Taj Mahal; it wants you to have the Rainforest experience or the Mysterious East experience or the Rose Red City Half as Old as Time experience and it doesn’t terribly mind if you also have the fleeced-by-muggers-on-Copacabana-Beach experience. And when your fifteen days are up it wants you to bugger off, taking with you no local currency and maybe the odd disgusting parasite or two.”
–James Hamilton-Paterson, “The End of Travel,” Granta #94 (2006)