Talk about how unspoiled somewhere is, and you’re almost inviting its despoilation

“It is the dilemma that every traveler faces — especially every traveler who wants to tell his friends about the Hidden Paradise he’s discovered: the very fact of giving a name — or a face — to the place you love changes it till it becomes a place you hardly like. Talk about how unspoiled somewhere is, and you’re almost inviting its despoilation. When someone gives you the address of the unknown Shangri-la he’s found, you’re forced to wonder whether he’s serving its interests or his own.”
–Pico Iyer, Tropical Classical (1997)