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October 22, 2012

Marshall McLuhan on the limitations of air travel

“With the plane the cities began to have the same slender relation to human needs that museums do. They became corridors of showcases echoing the departing forms of industrial assembly lines. The road is, then, used less and less for travel, and more and more for recreation. The traveler now turns to the airways, and thereby ceases to experience the act of traveling. As people used to say that an ocean liner might as well be a hotel in a big city, the jet traveler, whether he is over Tokyo or New York, might just as well be in a cocktail lounge so far as travel experience is concerned. He will begin to travel only after he lands.”
–Marshall McLuhan, Understanding Media: The Extensions of Man (1964)

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