Every tourist at some level denies being a tourist

“The structure of the tourist experience involves a paradoxical relation at once to the cultural and ontological Other and to others of the same (tourist) culture. It is tourism itself that destroys (in the very process by which it constructs) the authenticity of the tourist object: and every tourist thus at some level denies belonging to the class of tourists. Hence a certain fantasized dissociation from the others, from the rituals of tourism, is built into almost every discourse and almost every practice of tourism. This is the phenomenon of touristic shame, a ‘rhetoric of moral superiority,’ which accompanies both the most snobbish and the most politically radical critiques of tourism.”
–J. Frow “Tourism and the semantics of nostalgia” (1991)